If you are a Home Base Holidays member, Home Swappers Newsletter subscriber or regularly read this blog, you probably know that every so often I publish a post to emphasise dates to look for in home exchange offers - especially the importance of the date of joining or renewing and the expiry date. Having both dates displayed prominently is vital information that enables site visitors and members to see exactly how up-to-date each home exchange offer is, i.e. how long it has already been, and will continue to be, in circulation. This doesn't mean that members who joined several months ago won't be interested in your exchange offer (many use membership to arrange several exchanges) but members do tend to be most actively looking for exchanges during the first few weeks of their membership. Also, in order to keep listings fresh, membership periods should not be overly long (one to two years seems a good maximum length). As long as membership rates are reasonable, those who are interested in arranging further exchanges will renew their subscriptions when close to expiry, thus keeping the information as up-to-date as possible. Longer membership periods at greatly reduced rates can seem Hmm, wonder how you could tell when a lifetime membership has expired? I doubt many people leave instructions in their wills to cancel their home exchange membership! like a good deal, and of course would make the number of exchange offers available appear to be much larger than on Home Base Holidays where membership periods are restricted to one or two years. But, with long membership periods (even lifetime!), there will be a much higher percentage of inactive members, with some members who joined to arrange a specific exchange even forgetting that their exchange offers are still in circulation.
Comments